Resume

• Recognized with the 2025 President’s Recognition Award, personally awarded by the CEO, for driving measurable impact across marketing, fundraising, and community initiatives. Key contributions included increased event participation, strengthened brand visibility, and enhanced donor engagement through strategic, data-driven campaigns.

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• Led and executed the full marketing strategy for the 2025 Annual Fundraising Gala, contributing to over $50,000 in donations raised in a single day through integrated marketing efforts, sponsorship outreach, and high-impact event promotion.

 

• Contributed from a marketing leadership role, in close collaboration with cross-functional teams, to initiatives that generated over $600,000 in funding to launch and expand community wellness programs.

 

• Drove a +142.8% year-over-year increase in patients served (2025 vs. 2024) by strengthening digital visibility, optimizing conversion paths, and aligning marketing efforts with organizational growth goals.

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• Serve as the driving force behind La Concordia Wellness Center’s digital presence, managing and executing end-to-end social media strategies across platforms. Responsibilities include content strategy, copywriting, graphic design, community management, analytics, and paid advertising campaigns focused on engagement, lead generation, and conversions.

 

• Additionally, act as website administrator, overseeing ongoing updates, UX/UI improvements, SEO-friendly content, and performance optimization to ensure a seamless user experience that supports visibility and lead generation.

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• Lead email marketing initiatives, developing high-performing campaigns that nurture relationships with patients, donors, and community partners while improving retention, engagement, and program awareness.